Malaysia International Shoe Festival (MISF)

Background

The Malaysia International Shoe Festival (MISF), initiated by the Ministry of Tourism and co-organized by the Malaysian Footwear Manufacturers Association (MFMA), was established in response to statistics from the Ministry indicating that footwear accounted for 21.7% of items purchased by foreign tourists.

MISF showcases a wide variety of footwear, ranging from luxury designer collections to innovative local designs. The festival has featured prominent figures such as Professor Datuk Dr. Jimmy Choo, who has presented exclusive collections and participated in seminars. The event also includes fashion shows, design competitions, and exhibitions that highlight both established and emerging designers.

Objective

• Services as a premier platform for local and international industry players to connect, collaborate and grow together.
• Supports export growth by connecting Malaysian manufacturers to international markets.
• Demonstrates Malaysia’s commitment to diversification and technological advancement in the manufacturing industry.
• Promote Innovation and Sustainable Practices in Footwear Manufacturing.
• Leverage the footwear expo as a catalyst for tourism and trade events, attracting international visitors and participants.
• Provide a stage for local Malaysian brands to showcase their excellence and innovation in footwear manufacturing.
• Promotes local brand visibility and increases the export potential for Malaysian businesses.
• Positions Matrade as an advocate for Malaysian companies seeking to expand their footprint internationally.